A marketing leader, minus the full-time payroll.
Fractional marketing means senior strategy and hands-on execution for a fraction of the commitment. Someone owns the plan, the systems and the results, and they answer the Slack message.
Free first conversation. No mystery pricing deck.
Marketing Manager (Unicorn)
- Strategist, designer, developer and analyst
- Email expert and CRM whisperer
- 10 years of experience with a tool released last year
- Comfortable with “wearing many hats”
- Must be “scrappy” (see: budget)
- Starts yesterday
Or: hire someone who has already done this.
Signs you need one.
You don’t need a CMO. You do need someone steering.
Marketing is run by whoever has time
Which is nobody. Which is why it’s Thursday and the newsletter isn’t written.
The agency sends reports you can’t read
Lots of charts. Still no answer to “is this working?”
Great tools, no strategy
Seven platforms, zero plan connecting them.
Your last marketing hire left
And took the logins, the context and the one person who understood the spreadsheet.
Campaigns happen, results don’t get measured
The attribution report is, again, a mystery.
You have a marketer but no marketing leader
Great at doing. Nobody deciding what’s worth doing.
Your options, honestly.
Each has a place. Here’s where each one tends to fit.
| Full-time hire | Traditional agency | Fractional | |
|---|---|---|---|
| Commitment | Salary, benefits, onboarding | Retainer or project fee | Flexible, scoped to what you need |
| Strategy | Depends on seniority | Often bundled with sales | Senior-led, tied to your goals |
| Hands-on work | Yes, one person’s capacity | Yes, via their team | Yes, directly from your lead |
| Knows your systems | Eventually | Rarely | Fixes and owns them |
| Best for | Large, steady workloads | Defined projects | Leadership without a full-time seat |
What you actually get.
Customized to your team, not copy-pasted from a template.
Strategy and planning
Goals, priorities, a roadmap and a calendar that fits your real capacity.
Campaigns and email
Planning, segmentation and execution, or coaching your team to do it better.
Website, CRM and systems
Oversight and cleanup of the tools your marketing depends on.
Tracking and reporting
Reports in plain English that connect marketing activity to outcomes.
Team and vendor management
Direction for your staff, freelancers and agencies, so everyone pulls the same way.
Documentation
Processes written down, so it all survives vacations and resignations.
How an engagement works.
We talk
A conversation about your goals, team, tools and what’s currently on fire.
We audit and plan
A focused look at what’s working and what isn’t, ending in a prioritized roadmap.
We run the rhythm
Regular check-ins, hands-on execution and reporting, adjusted as your needs change.
Questions, answered.
Is this just a consultant?
A consultant hands you a deck. A fractional lead runs the work alongside you: setting direction, building, measuring and adjusting.
How much time will you spend on my marketing?
It depends on your goals and what’s broken. We scope the commitment together and revisit it as things change.
Can you work with my current team and tools?
Yes. We work with the people and platforms you already have, and recommend changes only when they earn their keep.
What does it cost?
It depends on scope, so we’ll go over it on a call and put it in writing. No surprises, no 40-page proposal.
What if we outgrow it?
Great problem. We’ll help you define the full-time role, hire for it and hand over cleanly.
Let’s talk about your marketing.
Tell us where things stand. We’ll reply with next steps, not a sales deck.